Why Kaoba's Great Taste Award Matters: The Bigger Picture of Sustainability, Innovation and the Future of Cacaofruit

At Kaoba, we are driven by more than just creating a refreshing, natural soda. Our mission is rooted in sustainability and using innovative solutions to tackle some of the world’s most pressing environmental challenges. Winning the Great Taste Award was an incredible moment for our team, but it’s not just an award, it’s a powerful symbol of what’s possible when sustainability, taste and innovation collide.

Here’s why this achievement is so important for Kaoba, cacaofruit and the world at large.

Cacaofruit: A Superfruit in the Spotlight

Until recently, most of the world’s focus around cacaofruit was on chocolate production. The juicy pulp surrounding the cocoa bean was considered a byproduct, often discarded without much thought. At Kaoba, we saw an opportunity to change that.

Cacaofruit is a nutritious, tropical fruit with a slightly sweet, tangy taste that’s packed with health benefits. However, millions of tonnes of this fruit went to waste simply because it was overlooked. By using cacaofruit to create our sustainable soda, we’re not just producing an exciting new beverage; we’re reducing waste, supporting local farmers, and giving this underappreciated fruit the recognition it deserves.

A Win for Sustainability

The Great Taste Award doesn’t just celebrate taste, it also highlights innovation in the food and beverage sector. For us, this win goes beyond recognition of our flavour profile. It’s a recognition of sustainability at the core of our brand.

Each can of Kaoba is made using only two ingredients: cacaofruit and water, with no added sugars, preservatives, or artificial flavourings. This minimalist approach speaks to a growing demand for more transparent, sustainable products in the market. The beverage industry is evolving, and consumers are increasingly seeking drinks that are not only delicious but also good for the planet.

The Great Taste Award places Kaoba at the forefront of this movement, showcasing that sustainability and taste are not mutually exclusive. In fact, the two go hand in hand, and this award proves that people are ready for the next wave of sustainable beverages.

Supporting Cacao Farmers

One of the biggest advantages of using cacaofruit is the impact it has on farmers, especially those in South America and West Africa, where cacao is grown. The global demand for chocolate has driven many cacao farmers into poverty, as the price of cocoa beans has remained stagnant.

By creating Kaoba, we offer these farmers a more profitable alternative - a chance to make better use of the cacao they already grow. Fairer pay and sustainable farming practices are at the heart of our mission, and this win highlights the importance of sourcing ethically and supporting communities through trade.

Educating Consumers on New Ingredients

One of the challenges Kaoba has faced is educating people about cacaofruit. As an entirely new ingredient in the UK beverage scene, people are often surprised to learn that cacaofruit doesn’t taste like chocolate—it’s much lighter, with subtle notes of lychee, pear, and tropical fruits.

Our Great Taste Award is a testament to the growing interest in unique, underexplored ingredients in the beverage industry. Kaoba is leading the charge in bringing new flavours to the forefront while also raising awareness about the power of cacaofruit and its potential to revolutionize the way we think about natural drinks.

The Road Ahead: What This Means for Kaoba

For Kaoba, this award is just the beginning. It serves as validation for our unique approach to flavour, sustainability, and our commitment to changing the way we view beverages. It also serves as a springboard for the future—one where cacaofruit and other sustainable ingredients can take centre stage.

As we look ahead, we are inspired by the recognition from the Great Taste Awards, but we’re also committed to spreading the word about cacaofruit. We believe that our product not only offers an innovative refreshment but also offers a taste of the future—one that’s more sustainable, ethical, and thoughtful about how we source and consume.

Conclusion: A New Era for Sustainable Beverages

At Kaoba, we believe in the power of simplicity: two ingredients, no waste, and a whole lot of potential. The Great Taste Award is a huge honour, but more importantly, it validates a shift in the beverage industry one that prioritises sustainability, supports farmers, and celebrates new ingredients that are good for both people and the planet.

We’re proud of where we’ve come, but we’re even more excited about where we’re headed. The future is filled with possibilities, and Kaoba is just getting started.