Why Gen Z Is Drinking Differently And What It Means for the Future of Mixers

Our recent figures are showing that Gen Z are drinking more, but before we jump to conclusions, it’s not what you might think. This new generation of drinkers isn’t bingeing blindly – they’re drinking smarter. At Kaoba, we’ve seen this shift up close, with our cacaofruit soda increasingly being chosen as a mixer of choice, especially among those born between 2007 and 2012, who are just stepping into legal drinking age.

What’s clear is that this age group deeply values transparency. They want to know exactly what’s going into their glass, not just the spirit itself, but what it’s mixed with. Sugar-laden, artificially flavoured mixers don’t cut it anymore. They’re seeking out options that are simple, clean and aligned with their values.

That’s where Kaoba comes in. Made from just two ingredients, our cacaofruit soda is 100% sustainable, completely natural and contains no added sugar. It offers a health-conscious foundation for cocktails that don’t compromise on taste, ethics or quality. Every can supports cacao farmers, reduces food waste and transforms a forgotten superfruit into something truly refreshing.

Of course, sustainability only works if the product tastes great and that’s where we shine. With a fruity, naturally sweet flavour that doesn’t overpower, Kaoba is versatile enough for low-and-no alcohol drinkers, while enhancing the flavour of spirits for those who do choose to drink.

The biggest growth area? Tequila and mezcal cocktails. These spirits pair beautifully with Kaoba’s vibrant tropical profile, making for a clean, fresh serve that’s fast becoming a staple at bars, home gatherings and mindful celebrations.

Our growth in the UK over the past few months has been incredible, and we’re proud to say we’re now expanding into Europe. As more people discover the power of the cacaofruit and the joy of drinking with purpose, we’re just getting started.

At Kaoba, we believe that drinks should taste good, do good and make you feel good. For the next generation of conscious drinkers, that’s not just a nice-to-have – it’s a non-negotiable.