Upcycling: How Kaoba is Turning Cacaofruit Into a Beverage Revolution

At Kaoba, we’re on a mission to change the way the world thinks about waste. While the word "sustainability" is often used in the context of reducing our environmental footprint, there’s a powerful movement emerging that goes a step further: upcycling. For us, upcycling isn’t just a buzzword—it’s at the heart of what we do.

So, what exactly is upcycling?

Upcycling is the process of taking materials that would typically be discarded and transforming them into something valuable and high-quality. Unlike recycling, which breaks down materials to their basic components, upcycling enhances the original item, creating a new product that’s even better than before. It’s a way of turning waste into wonder—both environmentally and economically.

At Kaoba, we’re embracing this philosophy with open arms. We’re proud to be at the forefront of a new era in sustainable beverages, where the byproducts of the chocolate industry—specifically cacao fruit pulp—are upcycled into something truly extraordinary: a delicious, sparkling drink.

Cacaofruit: The Overlooked Superfruit

Most people know cacao as the base ingredient for chocolate, but what many don’t realise is that much of the cacaofruit goes to waste. The fruit is harvested, and only the seeds (the beans) are used for chocolate production. The rest—the pulp—is typically discarded, left to rot, or treated as an afterthought, but at Kaoba, we saw potential in this "waste" and decided to do something about it.

By upcycling cacaofruit pulp, we’re not just creating a new product—we’re tackling a problem. Every year, millions of tons of cacaofruit pulp are discarded, contributing to food waste and environmental harm. At Kaoba, we transform this pulp into a sparkling beverage that’s naturally sweet, refreshing, and totally unique. Our drink combines the delicate flavors of pear, lychee, and a hint of citrus, all while delivering a sustainable solution to an industry-wide issue.

Why Upcycling Matters

Upcycling offers more than just a way to make use of waste—it’s about creating value from the things others overlook. By upcycling cacaofruit pulp, we’re helping to reduce landfill waste, conserve natural resources, and create a circular economy that benefits both people and the planet. But beyond the environmental benefits, it’s about the joy of innovation. At Kaoba, we’ve taken what’s considered waste and turned it into a product that people love. It’s a powerful reminder of the creativity that upcycling encourages.

A New Beverage Category

What makes Kaoba even more special is that we’re not just upcycling—we’re pioneering an entirely new category in the beverage market. By using cacaofruit, we’re introducing a unique flavor profile and sustainable process that doesn’t exist anywhere else. It’s a movement that goes beyond just creating a drink. We’re redefining what it means to consume consciously, to make smarter choices, and to help build a more sustainable future for everyone.

Join the Kaoba Movement

At Kaoba, we believe that small changes can lead to big impacts. Every time you sip our sparkling cacaofruit drink, you’re supporting upcycling, reducing waste, and helping to create a more sustainable world. We’re on a mission to share the magic of cacaofruit with the world, and we’d love for you to be part of it.

Ready to make a difference with us? Grab a can of Kaoba today and join the upcycling revolution!