The Cacaofruit Juice Push

If we played a word association game and I said "Cacao," what would you say?

Ninety-nine percent of people would say: "Chocolate." Maybe "Dark Chocolate." Or perhaps "Bitter."

For centuries, that made sense. We have always treated the cacao pod as nothing more than a treasure chest holding the beans that make our chocolate bars. In doing so, we ignored the treasure surrounding those beans.

We are launching a new campaign today to set the record straight. Cacaofruit Juice is here, and it is absolutely nothing like chocolate.

The "Chocolate" Misconception

Chocolate tastes like chocolate because of processing. To get that rich, fudge-like flavour, cacao beans have to be fermented and roasted.

The fresh white pulp that hugs those beans inside the pod? It never touches the roasting fire. It is raw, it is fresh, and it is wildly tropical.

If you take a sip of Cacaofruit Juice expecting a mocha flavour, your brain is going to short-circuit, in the best way possible.

So, What Does It Actually Taste Like?

Forget the cocoa powder. Think of the wildest, freshest fruit stand in the tropics. Cacaofruit juice is bright, zesty, and incredibly refreshing.

The flavour profile hits three distinct notes:

• Lychee: It has that exotic, sweet-tart burst that reminds many people of lychee or mangosteen.

• Lime: There is a distinct zesty acidity at the finish. It’s citrusy and sharp, cutting through the sweetness.

• Honeysuckle: The aroma and the aftertaste have a delicate, floral sweetness that feels like nectar.

It’s closer to a lemonade or a passionfruit cooler than it is to a chocolate milkshake.

Why You Need to Try It (With the Right Expectations)

We are on a mission to rebrand the way the world sees the Cacao pod.

For too long, we’ve thrown away the fruit to get to the bean, but by pressing that white pulp into a juice, we aren’t just reducing waste; we are unlocking a flavour that nature has been keeping a secret for thousands of years.

The Verdict:

• If you want something creamy and milky? Go buy a chocolate bar.

• If you want something that wakes up your palate, hydrates you, and tastes like liquid sunshine? Grab a Cacaofruit Juice.

Taste the Tropics, Not the Truffle

Ready to confuse your tastebuds and delight your senses? Come taste the fruit that has been hiding in plain sight.