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Sip for Change: How Kaoba is Revolutionising the Cacao Industry
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At Kaoba, we believe in a world where every sip can make a difference. That’s why we created Kaoba — a drink that’s not just refreshing, but also a step toward a more sustainable and equitable cacao industry. It’s all about changing the story of cacao farmers and how the fruit is used.
For years, the cacao industry has focused solely on the beans, leaving the rest of the cacao fruit behind. A staggering 11 million metric tonnes of cacaofruit pulp is discarded each year, even though it’s naturally sweet and full of nutritional value. This is where we come in. At Kaoba, we’ve developed a process to take the often-overlooked pulp and turn it into a refreshing beverage. And the best part? By doing this, we’re reducing waste and giving cacao farmers a chance to earn from the whole fruit, not just the beans.
But it’s about more than just the drink. It’s about the farmers. By partnering directly with them, we ensure they receive fair compensation for their work and new income streams from the discarded parts of the fruit. This commitment to fairer practices and sustainability is a crucial part of our mission. Each can of Kaoba represents a small but powerful step toward building stronger farming communities, empowering them to thrive and not just survive.
When you choose Kaoba, you’re doing more than just enjoying a delicious drink. You’re taking part in something bigger. You're supporting ethical production, reducing waste, and contributing to a movement that challenges the status quo. Every sip helps create a ripple effect, where farmers are uplifted, resources are respected, and the environment is protected.
Ready to make a difference? Head to our [Sip for Change page] to learn more about how every sip of Kaoba is a step toward a fairer and more sustainable world.